Latest News OF Car

Marketing calendars are used by many companies to help maintain sales channels full of new potential customers. Small businesses can keep only one simple calendar days between the elements that marketing efforts must be completed. These elements may be present at the fair, by sending an email campaign, or are likely to buy an ad in the newspaper. Large companies usually have more detailed marketing calendar planned years in advance. Regardless of the size of a good marketing company, the calendar does not have to be some of the key elements to ensure a monthly activity, where the company is investing in the production of results.

Here are some things you should include in your marketing calendar to maximize your return on marketing investment:

1. List all activities you plan to do a month. The activities should include efforts such as direct mail, search by keyword, media buying, public relations, trade shows and attend networking events, and anything else you think of to help raise awareness of your business and generate qualified prospects.

2. Calculate what it will cost each month to carry out each activity. If you do not have enough information about the cost of an activity, make a guess and that its higher price than I think it really is.

3. Estimated number of views of the mark or the exhibits, calendar, message and save these "impressions". For example, you can send a press release, and trade publications in the field to print. In this scenario, the number of subscribers to the magazine would have been counted the number of "impressions".

4th Evaluate each activity will bring the results to your business in terms of income. Usually this is measured in terms of new customers with an average annual value of the revenue associated with customer accounts for your business. By activity, the results of efforts to help maintain an existing customer for an extended period. The value of this activity may be a more difficult character to represent, but always make an effort to allocate resources to the effort. For example, hosts an open house to put your business in both new prospects and existing customers. If the activity results in a new customer will spend $ 5,000 over the next 12 months and 10 current customers with a total value of your company $ 50,000, you might want to represent the activity as having a $ 15.000 back. Remember, when you implement a marketing calendar, you'll probably include activities that you have done in the past.

In this way, you will have a performance record to refer to the completion of the numbers. Marketing activities that have not done before, the results should be represented in the form of goals you want to reach for the investment you make.

5. A summary of the total. Each month, you should be able to see the total number of marketing activities we have in place, how many people will be exposed to your business, and these results will be achieved. Review and update the totals with the actual numbers are allowed to see their history of marketing and make the best decisions about the types of activities you need to spend more time and energy doing.

The schedules of long-term marketing can really affect the bottom line. In the short term, will help keep your team responsible for completing the tasks and efforts to keep sales and marketing in motion. If done correctly, a marketing calendar will keep you on budget activities and the strength to be linked to results. The marketing calendar is the first part of your overall marketing plan that requires constant updating. Be sure to add improvised marketing efforts may not have been delayed. These marketing efforts should be monitored as well, and placed on the calendar, have a record of activity for future consideration.

Doug has worked for several companies as CEO, Executive Vice President, Senior Vice President of Business Development and Sales. Doug has launched three start-ups of their income has increased by a large group of radio 614% in three years, rather than a great marketing agency in Indianapolis before the start of the Marketing Edge.

Doug serves as ringmaster for controlling the edge of the marketing business. His passion is to help small businesses and start-up companies achieve their goals.


source